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**NBA Star Jonathan Isaac Takes a Stand with UNITUS, a Christian, Conservative Sports Brand**

In a time where woke culture dominates, NBA player Jonathan Isaac courageously challenges the new narrative by announcing his new venture: UNITUS, an anti-woke sports and apparel brand that will support Christian and conservative values.

As the Orlando Magic forward highlighted in his Twitter video, companies like Adidas and Nike have chosen to undermine Christian and conservative values. Isaac’s robust response is to create a counter-brand, UNITUS, as a declaration of freedom and pride in conservative beliefs. Inspired by his resolute faith, he plans to enlist athletes from various sports to provide sneakers and clothing that will bolster Christian and conservative values while creating an infrastructure that stands strong in the face of societal and cultural tensions.

Isaac’s bold stance against the current woke movement is not new. In 2020, he was the only NBA player who courageously refused to kneel in protest during the national anthem, amidst the peak of the Black Lives Matter movement. Attributing his defiance to his faith in Jesus Christ, Isaac asserts that as the world grows “darker and darker,” standing up for what you believe in will only become harder but more necessary.

His upcoming brand, UNITUS, which launches in August 2023, comes at a time when conservatives are increasingly boycotting companies that bend to the leftist, woke agenda. Retail brands like Bud Light, Target, and Kohl’s have faced adverse consequences for pandering to progressive ideology.

**Jonathan Isaac’s UNITUS Brand: A Beacon of Hope for Christian and Conservative Values in Sports**

As the world navigates the divisive storm of woke culture, Jonathan Isaac’s UNITUS offers hope for those who seek to protect and support Christian and conservative values. A rising role model in an increasingly hostile society, Isaac represents the unyielding spirit needed to stand for what one believes in, and UNITUS aims to provide an alternative option in an ever-polarized world.

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