Big names in cable television, CNN and Disney, are facing troubling trends with a decrease in viewership and audience trust. This decline is evident in key demographics, notably the 25 to 54-year-olds, who are vital for advertising rates. A comparison of weekly ratings reveals that CNN and Fox News have both seen significant drops, with viewers seemingly distancing themselves from these traditional platforms. While MSNBC is faring slightly better, they’re not immune to the trend. In this fast-paced, digital age, cheaper and more accessible streaming services are attracting viewers, leaving cable TV networks scrambling to retain their audiences. This shift indicates a potential downfall of the cable news era.
Fall of Giants: A Hard Look at Cable TV’s Declining Influence
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Next News Network Team
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