The woke food revolution just got served a heaping plate of reality. Beyond Meat, the darling of progressive environmentalists and celebrity investors, is watching its stock crater as Americans overwhelmingly reject fake meat in favor of the real deal.
Since launching in 2012 with all the fanfare of a Silicon Valley unicorn, Beyond Meat positioned itself as the future of food – complete with backing from Hollywood elites and climate change activists who insisted cow burgers were destroying the planet. The company's early stock performance had Wall Street convinced Americans were ready to abandon steakhouses for laboratory creations.
But here's what the coastal elites didn't count on: Americans know the difference between a real burger and a science experiment masquerading as dinner.
The Market Speaks Truth
While mainstream media was busy promoting plant-based alternatives as inevitable, everyday Americans were voting with their wallets. And that vote was a resounding "no thanks" to fake meat that costs more and tastes like cardboard.
This isn't just about food preferences – it's about rejecting the entire premise that American traditions need to be "reimagined" by progressive corporations. When elites tell working families they need to give up affordable, protein-rich real meat to save the planet, those families tend to shop elsewhere.
"The market has spoken, most Americans still want meat — real meat, like steaks, burgers, and tenderloins," according to industry observers.
Beyond Meat's collapse represents something bigger than one company's failure. It's a rejection of the top-down cultural engineering that's become standard operating procedure for woke corporations. Americans are tired of being lectured about their food choices by the same people who fly private jets to climate conferences.
Real America Wins Again
This stock freefall should serve as a warning to other companies pushing progressive agendas over products people actually want. Whether it's fake meat, electric vehicle mandates, or any other "green" scheme designed to control consumer behavior, the free market has a way of cutting through the propaganda.
Patriots who stuck with real American beef can enjoy their steaks knowing they backed the right horse. Sometimes the best way to fight back against woke capitalism is simply refusing to buy what they're selling.