Target is going to be selling breast binders and packing underwear as part of its latest clothing collection coming into “Pride month.” These underwear packs are targeted at the trans community and at a broader marketing push for the retailer.
Target is well known for celebrating pride month and for this collaboration they partnered with Tomboy X and Humankind according to Bustle.
Target confirmed the collection and it was met with different reactions on Twitter.
Holy shit, Target is selling binders. You can buy binders in a fucking store now. That's incredible.— Mx. Kelsey Danger, Team Rocket (@mx_danger) May 6, 2022
Like, every store does ~*~~*~*pride merch~*~*~*~* but that's actually making a difference for queer youth. I love it. pic.twitter.com/qk6rdG2Owm
The reactions on the right were less celebrator than those on the left.
It all just seems like a marketing push for Pride Month to cater to their main market of coastal suburban moms. Everything will be available to purchase online and some products will be in stores. You can buy the pieces on May 25.
Will you be supporting Target during this pride push?