Western Journal reports, last week, something very unexpected happened in a world more accustomed to Rihanna than the rosary.
On Ash Wednesday a video released by Hallow showcased many notable figures who would accompany users through a 40 day prayer schedule.
It was reported that Hallow placed third on the Apple store list of top free iPhone apps on Ash Wednesday, surpassing Google, Netflix, Spotify, Instagram, and TikTok.
By Saturday, the app had slipped but was still running strong in fourth place behind TikTok, the Chinese shopping site Temu and the video editing software Capcut.
It was still in the top 20 on Sunday morning.
Some of the success for the app was helped by Mark Wahlberg as he appeared on the Today show to highlight people’s need for God.
Hallow took to social media to thank God for the app’s success this Lent.
“Feeling beyond blessed #TopCharts From all of us at Hallow, thank you for beginning your Lenten journey with us! This special #3 reminds us of the beautiful Holy Trinity, God in 3 persons, always by our side.”
Hallow began its 40-day Lent Challenge on Wednesday.
On their website Hallow stated “For forty days, He walked through the desert, Thirsty, hungry, tired, and tempted by the devil. And He continued His walk all the way to His loving sacrifice for us on the cross. A sacrifice for each and every one of us.Together, as one community from all over the world, we’ll pray for 40 days leading up to His crucifixion and resurrection on Easter Sunday.”
Already, this ‘miracle’ app is taking people by storm, surpassing giants like Google and TikTok in downloads. It begs the question: are people really ready to take a stand and prioritize moral values over entertainment? Looking deeper, it appears as though people need to turn towards God and a sense of community while Americans seek out tangible proof of faith – something significant enough to make them stand out in a world obsessed with entertainment. The introduction of Hallow and its success should come as no surprise; people are desperately looking for ways to connect with their beliefs and create spaces that will protect their marriage with God from the influence and censorship of big tech companies. Like never before, people must actively choose to pursue spiritual growth if they want their religious values restored through apps such as Hallow.
