Target faces a storm due to a resurfaced 2015 advertisement promoting LGBTQ pride. The ad, seen as encouraging children to embrace their sexuality, is considered by critics as a promotion of alternative lifestyles ignoring traditional values and religious beliefs. The advert featuring children and images of same-sex couples, seemingly facing hardships, sparked outrage on social media. $10 billion loss in stock following the release of Target’s LGBTQ merchandise, including trans clothing, intensified a nationwide boycott. Outrage amongst conservative sections and parents who fear unveiling of sexual content and progressive ideologies to children signifies potential customer backlash. Target’s association with LGBTQ agenda indicates their readiness to compromise their customer’s spiritual and ethical values for commercial benefit.
