Bud Light, an iconic American beer brand, is experiencing backlash from conservative customers due to their collaboration with trans activist Dylan Mulvaney. This opposition seems to be causing ripples in the retail sector, with even Costco appearing to halt restocks. Social media images suggest that Bud Light has been given the “star of death” label, indicating no restocks once sold out. NielsenIQ sales data reflects a substantial drop in revenue for Bud Light, reporting a 28 percent decrease in revenue and a 31.2 percent drop in units sold over a four-week period ending July 1. The ongoing boycott of Bud Light by conservative consumers and their subsequent loss of revenue underline the unpredictable outcomes of certain marketing partnerships.
