Ever felt like your shopping dollars were supporting causes you disagree with? Veebs, a free app, aims to change that, providing consumers a tool to navigate through politically-charged brands. Simply scan items in-store, and Veebs reveals if the brand aligns with your personal values. If not, it offers alternative suggestions. Endorsed by influential conservative personality, Bri Teresi, the app aims to unmask the ‘woke capitalism’ trend and provide a platform for value-based shopping. With more and more brands taking political stands, Veebs seeks to empower consumers to make informed choices about where their money goes. It’s a novel approach to shopping, putting the power back in the consumers’ hands.
