Here’s Why LEGO Just Ditched its ‘Eco-Friendly’ Initiative
There’s a twist to climate narratives as Lego, the Danish toymaker, shelves its initiative to create bricks from recycled bottles, failing to meet sustainability thresholds. Once more, the collision between business realities and environmental ambitions is underscored. Despite setbacks, Lego’s $1.2 billion investment in multiple green initiatives remains undeterred, pinning hopes on alternatives like green methanol and bio-polypropylene. Yet, skepticism over the notion of ‘carbon credits’ cloud this quest. Challenges aside, our only way is forward – balancing profit and planet responsibility with unflinching commitment.