In a remarkable testament to enduring popularity and market resilience, J.K. Rowling’s “Harry Potter” series, managed by Pottermore Publishing, witnessed a substantial financial upswing in 2023. Defying numerous attempts by a vocal minority to discredit Rowling for her defense of traditional gender norms, the series’ profits soared. Pottermore’s fiscal reports indicated a rise from approximately $7 million to over $11.9 million in one year, as per GB News.
Pottermore witnesses surge in profits with pre-tax gains reaching £9.4 million
👉https://t.co/hyrrV5DtXA pic.twitter.com/eBHk2dVexA
— The Rowling Library (@rowlinglibrary) January 2, 2024
The Managing Director of Pottermore commented on this success, highlighting ongoing efforts to expand partnerships, enhance the language catalog, and engage new readers, particularly through the “Starting Harry Potter” campaign aimed at younger generations.
Rowling, a steadfast supporter of biological women’s rights, remains a prominent figure on social media, unabashedly confronting criticism from transgender activists. Her recent online exchange gained significant traction when she challenged the use of the term “cis,” following Elon Musk’s labeling of it as derogatory. Rowling’s stance, which emphasizes a right to question gender identity ideologies and reject imposed terminologies, resonated widely, garnering over 20 million views.
Furthermore, Rowling’s outspokenness extends to her critique of certain activists’ approaches, as seen in her response to a transgender activist’s comment. She equated their demand for ideological conformity to religious dogmatism, asserting her right to dissent.
Rowling has also been a vocal critic of policies she views as undermining women’s rights, such as the controversial Gender Recognition Reform Bill backed by Nicola Sturgeon, Scotland’s former First Minister, in 2022. Her commitment to these issues continues to stir debate and garner support, as reflected in the robust sales of her “Harry Potter” series.