Netflix, the streaming giant known for its binge-worthy shows and movies, has announced an exciting new venture that will bring its beloved stories to life. In 2025, the company plans to open two massive entertainment complexes, called Netflix House, in King of Prussia, Pennsylvania, and Dallas, Texas.
The announcement, made by Netflix’s Chief Marketing Officer Marian Lee, has generated a buzz among fans eager to immerse themselves in the worlds of their favorite shows. “At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings,” Lee stated.
The entertainment complexes will be located in existing malls, occupying spaces previously held by department stores. Each venue boasts more than 100,000 square feet and is expected to attract a significant amount of foot traffic. The choice of locations is strategic, as both malls are known for their high visitor numbers and diverse attractions.
Netflix House promises to be a “fan fever dream,” offering visitors the opportunity to explore and engage with their favorite shows in new and unexpected ways. The promo page for the venues already lists several options focused on some of the most popular Netflix series, such as “Bridgerton,” “Stranger Things,” and “Squid Game.”
Fans of the Regency-era drama “Bridgerton” can look forward to stepping into the opulent world of the show, complete with lavish decor, period costumes, and themed dining experiences. Those who crave the eerie atmosphere of “Stranger Things” will have the chance to explore the Upside Down and uncover its secrets. And for the brave, the intense challenges of “Squid Game” await, though hopefully without the deadly consequences.
In addition to the immersive experiences, Netflix House will feature retail stores where fans can purchase merchandise related to their favorite shows. From apparel and accessories to collectibles and home decor, visitors will have the opportunity to bring a piece of their beloved series home with them.
Food and beverage offerings will also play a significant role in the Netflix House experience. Themed restaurants and cafes will serve dishes and drinks inspired by the various shows, allowing fans to taste the flavors of their favorite fictional worlds.
The announcement of Netflix House comes on the heels of the company’s successful pop-up experiences in cities around the world. “We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings,” Lee explained. “The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”
As anticipation builds for the opening of Netflix House in 2025, fans are already speculating about which shows will be featured and what surprises await them. The entertainment complexes are expected to attract visitors from far and wide, providing a unique opportunity for fans to connect with their favorite stories and characters in a tangible way.
Netflix’s move into the realm of entertainment complexes is a bold one, but it aligns with the company’s mission to create unforgettable experiences for its viewers. By bringing its stories to life in such an immersive manner, Netflix is demonstrating its commitment to innovation and customer engagement.
As the countdown to 2025 begins, fans eagerly await the chance to step into the worlds of their favorite Netflix shows at these groundbreaking entertainment complexes. With its promise of immersive experiences, retail therapy, and themed dining, Netflix House is poised to become a must-visit destination for fans around the world.
