Bud Light’s recent Twitter return flopped disastrously. Following a two-month hiatus, the beer giant’s latest ad intended to promote a carefree summer feeling. However, it received intense backlash, particularly from the anti-woke community. The montage of clumsy beer-themed antics was intended to wash away any lingering bitterness from past controversies, but instead invited widespread ridicule. Twitter users, especially conservatives, unleashed a barrage of scathing comments, memes, and retweets mocking the ad. Bud Light tried to hide some replies, only fueling more criticism. Ultimately, Bud Light’s ad was perceived as tone-deaf and further distanced them from their conservative audience. Bud Light may learn that sticking to brewing beer, not controversy, is their best bet.
