Following Bud Light’s PR hiccup with trans influencer Dylan Mulvaney, ex-Trump campaign manager Seth Weathers has seized the opportunity to launch Ultra Right Beer. Setting itself apart from what Weathers calls the ‘woke’ beer industry, Ultra Right Beer carries a patriotic brand narrative. Its recent ad shows Weathers, humorously adopting a persona from 70s comedy classic, “Smokey and the Bandit,” voicing discontent with ‘woke’ beer companies. The brand has seen remarkable success, selling 20,000 six-packs in under a month and expecting to surpass $1 million in sales after 15 days. In stark contrast, Bud Light’s market capitalization has fallen by 25 percent since their controversial campaign. The success of Ultra Right Beer proves once again that savvy entrepreneurs can turn market discontent into opportunity.
