Seth Weathers, a conservative commentator, created “Ultra Right Beer” in response to the declining popularity of Anheuser-Busch’s Bud Light, which faced backlash due to an advertising campaign featuring transgender influencer Dylan Mulvaney. This new brand, aligning with traditional values, is gaining traction, especially with its “Real Women of America” 2024 Calendar, showcasing College Swimmer and Women’s Advocate Riley Gaines.
The American Tribune notes that Weathers’ brand is nearing a million dollars in sales, with its calendar highlighting conservative women’s beauty and dedication to countering progressive ideologies.
UltraRightBeer.com describes the “Conservative Dad’s Real Women of America Calendar” as a tribute to conservative women who uphold traditional values and oppose radical leftist ideologies, particularly in women’s sports. A portion of the sales proceeds will support the Riley Gaines Center, dedicated to preserving the integrity of women’s sports.
The calendar features notable conservative women like Riley Gaines, Dana Loesch, Kim Klacik, and others from various conservative platforms. These women have offered previews of the calendar on social media.
Bethany Bartlett, a Conservative TikTok influencer, expressed her enthusiasm for the project, praising the return to traditional beer company calendars and criticizing the objections raised by liberal feminists.
Seth Weathers, discussing the calendar with Fox Business, emphasized that the calendar is not an attempt to discredit transwomen but a celebration of traditional feminine beauty, countering the notion that men can assume the role of women.
This calendar is reminiscent of the classic pin-up era, celebrating feminine beauty in a traditional sense.
Meanwhile, Bud Light, previously America’s leading beer brand, has struggled to recover after the controversy involving Dylan Mulvaney. This downturn led to significant market value losses and high-profile resignations within Anheuser-Busch.