**Bud Light faces a devastating decline in sales, risking their position as the top global beer brand. This downfall follows their controversial collaboration with a transgender influencer, and a Mexican competitor is now swiftly closing in.**
Bud Light, once the world’s number one beer brand, is now on the brink of losing its top position to a Mexican competitor, following an alarming decrease in sales. The plummeting numbers have been linked to the company’s controversial collaboration with transgender influencer Dylan Mulvaney back on April Fools Day.
According to recent data, Bud Light’s sales have fallen almost 26% and continue to decline for six consecutive weeks. This drop is the worst in the company’s history. As Bud Light struggles to regain its footing, Mexican beer import Modelo Especial is experiencing a surge in sales, increasing by over 9% for the week ending May 20. Business insiders predict that, should the current trend continue, Modelo Especial will overtake Bud Light as the leading beer brand in the world.
Amid this industry shake-up, America’s oldest brewery, Yuengling, has enjoyed a staggering 47.6% growth in sales, despite only being distributed in 25 states and operating just three breweries. A key factor in Yuengling’s success is its pro-American, patriotic image, which starkly contrasts with Bud Light’s recent, more ‘woke’ approach. Moreover, Yuengling’s CEO openly supported then-presidential candidate Donald Trump in 2016, cementing its conservative-leaning reputation.
**Bud Light’s dramatic decline emphasizes the importance of maintaining brand values that resonate with consumers. In stark contrast, its competitor’s growth is a testament to the power of patriotism and connecting with the public.**