In a bold move, Joe Rogan sees the possibility of long-lasting damage to Bud Light’s brand, following their recent controversial campaign with transgender influencer Dylan Mulvaney. Amid heated debate, Rogan and several other comedians touched upon the subject, where it has become apparent that the beer giant might not recover as quickly as some have assumed.
During a recent episode of “The Joe Rogan Experience,” a well-known podcast hosted by Joe Rogan, the conservative commentator engaged in a lively discussion with fellow comedians Shane Gillis, Mark Normand, and Ari Shaffir. The topic? The impact of Bud Light’s recent campaign featuring transgender influencer Dylan Mulvaney and its potential effect on business.
While Gillis, Normand, and Shaffir believe that the boycotting frenzy sparked by the campaign will subside with time, Rogan offers a different perspective. He emphasizes that no other brand has faced a situation quite like this, and the consequences could be immensely detrimental to Bud Light. As it stands, Bud Light’s sales have seen a significant 25.7% drop in just one week, following a 24.6% dip the week before.
Dave Rubin, another conservative media figure, echoes Rogan’s sentiments, doubting that Bud Light can bounce back from this crisis in a timely manner. However, faced with Gillis’s argument that the malevolent wave of cancellations will come to an end during Pride Month, Rubin acquiesces that other companies will indeed strive to appease the LGBTQ community and bolster their public image by aligning themselves with LGBTQ-supportive initiatives.
Unfortunately, the ardent efforts of corporations to appear as LGBTQ allies have already backfired in some instances. Case in point: Target recently came under fire for donating more than $2.1 million to GLSEN, an organization aiming to foster welcoming environments for LGBTQ youth and inspire supportive educators. The backlash was further perpetuated as GLSEN received notable promotion on Target’s online store.
As seen with Bud Light and other prominent companies, adopting a controversial stance or aligning with specific social initiatives can create unforeseeable consequences. Joe Rogan’s keen insight into the matter reveals the growing influence of corporate involvement in social debates and the potential pitfalls that may arise.