President Trump singlehandedly boosts FOX News with his town hall appearance hosted by Sean Hannity in Iowa. As ratings continue to fall since Tucker Carlson’s departure, the former president proves he is still the ultimate crowd-pleaser with chants of “We Love Trump” echoing throughout the event.
In a tremendous feat, President Trump’s town hall revitalized FOX News for the night, garnering 2.78 million total average viewers at 9 pm and 320,000 viewers in the prime 25-54 age demographic. During a commercial break, the energy in the room was palpable as the Iowan crowd began chanting, “We love Trump!” A testament to the former president’s unparalleled ability to electrify audiences like no other politician.
Despite Trump’s impressive performance, FOX News continues to lose viewership since the network decided to fire conservative commentator Tucker Carlson. In the first full month without Carlson, the network experienced a staggering 37% drop in viewership with a mere 1.42 million viewers in prime time. In comparison, CNN’s total prime time viewership dipped to 494,000 viewers, marking a 25% decrease year-over-year. MSNBC fared better, witnessing a 14% gain in viewership compared to last year, boasting an average of 1.16 million prime time viewers.
Even more distressing for FOX News is the viewership in the prime time demo. The network saw a jaw-dropping 62% decrease in viewership between 8 pm and 11 pm throughout the month. In stark contrast, the first quarter of the year saw Fox averaging 2.09 million total prime time viewers, CNN averaging 568,000 viewers, and MSNBC boasting 1.11 million average viewers.
President Trump’s successful town hall serves as a much-needed boost for FOX News, showcasing his enduring ability to captivate audiences and generate unparalleled excitement. As ratings nosedive since Carlson’s firing, saving the conservative network may prove to be a daunting challenge.
