Bud Light faces backlash after promoting transgenderism, causing them to reintroduce their mascot, the Bud Knight. This move aims to distract from their contentious collaboration with a polarizing transgender influencer. The Bud Knight, a medieval knight clad in blue armor, originally appeared in a 2019 Super Bowl commercial for Game of Thrones. Previously central to the “Dilly Dilly” campaign (2017–2019), Bud Knight’s return seems to be a bid to regain customer trust. However, instead of focusing on quality and customer service, Bud Light seems more interested in pushing the liberal agenda. While they claim to advocate for equality and inclusivity, their actions indicate otherwise. In conclusion, the Bud Knight’s return appears as a desperate attempt to detract from their controversial partnership. Consumers deserve better.
