The once-beloved American beer brand, Bud Light, is facing a severe backlash from conservative customers due to their recent partnership with trans activist and influencer, Dylan Mulvaney. As the boycott against the brand continues to gain momentum, it seems that even major retailers like Costco are turning their backs on Bud Light.
At Costco this morning, practically giving away Bud Light. pic.twitter.com/tsyymCZjT5
— colleen 🗣 (@plineytheelder) July 1, 2023
Recent photos shared on social media show that Bud Light has allegedly received Costco’s so-called “star of death” label, which signifies that the product will not be restocked once it sells out. Reports indicate that the beer is being sold at heavily discounted prices, with a 2 x 12 pack going for a measly $14.97. It seems that even with these bargain basement prices, consumers are turning their backs on the brand in droves.
New sales data indicates that Bud Light has seen a significant drop in revenue from sales for June, compared to the same time last year. NielsenIQ sales data shows that over a four-week period ending July 1, Bud Light saw a 28 percent decrease in revenue sales, while the number of units of beer sold plummeted by a staggering 31.2 percent.
The boycott against Bud Light has caught momentum and seems to have left the brand in a precarious position. The controversy surrounding Mulvaney’s collaboration with the beer brand has outraged not only conservative customers but many liberals and LGBTQ supporters. It seems that the brand’s attempt at diversifying its marketing strategy has backfired, resulting in a significant loss of revenue.
COSTCO says… STAR OF DEATH for Bud Light * it will not be restocked. 🍻 pic.twitter.com/hWYTXEckDA
— SHARKINTHEWATER (@s_h_a_r_k_e_y) July 11, 2023
As sales figures continue to plummet, it seems that even major retailers like Costco are jumping ship and refusing to restock the beer. Conservative Twitter users sharing photos of the “star of death” labeled product have reacted with glee at the demise of the brand. One user even went so far as to say, “Even Costco is getting out of the game.” The public outcry against Bud Light is not showing any signs of slowing down.
Even Costco is getting out of the game… pic.twitter.com/cUHE0CnPzr
— Brian Henderson (@aztraveldude) July 3, 2023
It remains to be seen whether Bud Light can recover from the damage caused by this boycott. With consumers turning their backs on the brand and retailers like Costco refusing to stock their beer, it seems that their future is uncertain. One thing is clear: the conservative consumers of America will not tolerate companies that collaborate with individuals that they deem to be anti-traditional values. The consequences of this ill-advised marketing partnership only serve to highlight the importance of respecting the values and beliefs of all consumers.