In a clear demonstration of celebration and protection of life, Every Life, a new pro-life diaper company, launched an evocative ad last Thursday. The ad not only promotes their product but significantly emphasizes their mission – to provide diapers for every baby, irrespective of their ethnicity, the circumstances of their conception or their physical abilities. Born out of PublicSq., an online marketplace intent on championing the values of “freedom-loving Americans,” Every Life pioneers a conscious socioeconomic rebelliousness, rejecting the common corporate drift towards what they dub ‘anti-life’ values and instead choosing to fiercely celebrate life.
You asked, we heard you. Meet @everylife!
A diaper company that believes every new life is worthy of celebration; Black. Tan. White. Planned and Unplanned. EveryLife will never donate your hard-earned money to organizations that destroy innocent life — but their competitors do! https://t.co/fQcN4OBYMx
— PublicSq. (@officialpsq) July 13, 2023
The gripping video ad unfolds with a poignant narration over scenic footage of diverse babies and their parents, revealing a sharp critique of companies wavering on the pro-life stance. The unbiased celebration of every life, “boy and girl, black, tan, and white, planned and unplanned, gifted and special,” instantly elevates the company’s philosophy, offering more than a mere statement on human sanctity and dignity.
Headquartered in San Diego, PublicSq has rapidly grown since its launch in October 2021 to establish itself as “America’s Marketplace.” The company, considered a conservative alternative to Amazon, boasts over a million users and ties with more than 55,000 businesses. Reported to go public soon, PublicSq is clearly marking its territory both in economically viable business and ideological alignment.
In a tweet announcing the launch of Every Life, PublicSq firmly positions itself against funding organizations that endorse abortion, ensuring that consumer’s money aligns with their values. Pledging a commitment to the sacredness of life, the diaper company promises premium products for every baby, stressing that “every baby is a miracle from God who deserves to be loved, protected, and supported.”
Beyond the product, Every Life offers a “Buy For a Cause” program that facilitates customers to purchase diapers and wipes for disadvantaged families. A testament to their pro-life position, PublicSq announced a $5,000 “baby bonus” last month for its employees, as a counter-action to companies covering the travel expenses for their female workers seeking abortion after Roe vs. Wade verdict was overturned and abortion got confined to a state-level decision – a privilege not available in every state.
In a surprising declaration, PublicSq revealed a significant portion of its users searching for beer following reactions to Bud Light’s collaboration with the trans-identifying influencer, Dylan Mulvaney. This phenomenon further underscores public demand for companies aligning with their beliefs, and PublicSq steps up as an alternative for such consumers. PublicSq’s championing of pro-life companies embodies a sturdy resistance against the mainstream trajectories of corporate ideologies.
Steeped in socio-political declarations and disruption, Every Life’s inception and its compelling introductory ad draws more than mere market attention. They rouse questions on business dynamics, ideological dimensions, and the latent power of public influence in shaping corporate behavior. Every Life, and by extension PublicSq, signify an intentional, invigorating breeze of change in the marketplace; companies that not only focus on their balance sheets but also uphold and celebrate values that resonate with a burgeoning mass of “freedom-loving Americans.” At its heart, they symbolize a powerful call for responsible capitalism – where consumerism does not inevitably mean a compromise on values. Business, it seems, has adopted a new dimension – a leap from an isolated ambition of profitability to a holistic balance of cultural, societal and economic success.
