McDonald’s inside scoop reveals, CosMc’s, a secret spin-off set to debut in Bolingbrook, Illinois. This clandestine addition to the fast-food conglomerate’s family takes inspiration from an extraterrestrial twist, revisiting an old mascot—CosMc. The character, an alien used in McDonald’s commercials between 1986 to 1992, was a being who had inexplicably developed an insatiable appetite for McDonald’s French fries. The golden arches are all set to launch into orbit— fasten your seatbelts; it’s not just the branding that’s taking off.
Scrounged off the Internet here’s the menu of CosMc’s McDonalds new secret restaurant. Not setting my tastebuds on fire but each to their own pic.twitter.com/tAW1CXjea7
— Tim Wood 🌮🍔 (@ibdxqueenstown) December 3, 2023
Exhibiting an entirely fresh personality, CosMc’s debuts with an unexpected deviation from the company’s iconic red and yellow attire. The new theme colors are slated to be an alluring combination of blue and yellow, as a reflection of its namesake mascot. However, the alterations extend beyond the visual elements.
The widget on the McDonald’s brand wheel has a list of tantalizing new menu items up its sleeve. Among these are the mouthwatering avocado tomatillo sandwich and pretzel bites, alongside unique add-ons like churros frappe and sour cherry energy boost. Accompanying these is an intriguingly-named drink, the “pooping pear church” and noticeably, more.
McDonald’s, ordinarily upfront with their pursuits, have kept uncharacteristically mum about this fresh venture. However, during the second-quarter, Chris Kempczinski, McDonald’s CEO, dropped some delicate hints. “CosMc’s is a small-format concept with all the DNA of McDonald’s but its unique personality,” he remarked, allowing a glimpse into the company’s undisclosed strategy.
Several theories suggest CosMc’s perceivable intention is to trailblaze into the domain dominated by Starbucks, potentially extending the existing McCafe menu to compete. This conjecture is supported by the sneak peek of the proposed menu, illustrating a variety of teas, lemonades, coffees, and an impressive roster of sandwiches.
Given the intrigue piqued by the sudden unveiling of a mysterious new establishment in Bolingbrook, speculation about the restaurant being a concealed McDonald’s spinoff was rife. According to recently disclosed images, the name proudly displayed on the facade is CosMc’s.
Despite the swirling rumors, McDonald’s has yet to officially announce an opening date. But, as the construction of the establishment edges towards closing stages, it’s anticipated the chain might disclose its big reveal once adequate staff training has been completed.
In conclusion, McDonald’s CosMc’s stakes its claim as an unprecedented venture, daring to differentiate itself both visually and gastronomically, from its parent brand. As we edge closer to its imminent opening, the mystery only catalyzes our collective curiosity. The golden arches are poised to not only bridge terrestrial limits with the reinvention of CosMc but also endeavour to redefine the boundaries of fast-food paradigms. This fascinating journey, into uncharted territory for the household brand, encapsulates the dynamism encapsulated in their tagline “I’m lovin’ it”. After all, even in the vast expanse of the universe, nothing quite beats the comforting allure of fries!