California is currently dealing with a range of challenges, including rising crime in major cities, residents leaving due to high taxes, and various complex issues. Amidst these, state lawmakers have prioritized a new law mandating “gender-neutral” toy sections in large retail stores, effective from January 1.
This law is going into effect January 1, 2024. California retailers will be fined for not having a gender neutral toy section for kids. Newsom wants this for the whole country. Insanity. pic.twitter.com/LSJSMAXwly
— Libs of TikTok (@libsoftiktok) December 6, 2023
This legislation requires stores with over 500 employees to establish toy sections that don’t cater to specific genders, under penalty of fines. This move has sparked debate, considering parents already have the freedom to choose any toy for their children, regardless of gender norms, especially with the convenience of online shopping.
The law aims to address gendered marketing in toys, a topic that seems to cause more concern among adults than children. Children often have diverse interests, with girls typically drawn to dolls and boys to trucks and toy guns, but many don’t conform to these generalizations. The current market already offers a wide range of gender-neutral toys, suggesting that this law may not significantly impact existing consumer choices or address the state’s pressing issues.
Moreover, there’s criticism that the same political leaders pushing for such regulations are failing to effectively manage more critical problems, such as retail theft, which negatively impacts California’s retail sector. This law, seen as focusing on less urgent matters, is viewed by some as out of touch with the more immediate and serious challenges faced by Californians.
