In the ever-competitive world of American beer, one company has thrown a sly jab at a certain brewing giant, Bud Light. With controversy brewing over Bud Light’s recent advertising campaign partnering with a controversial activist, the American beer company took the opportunity to subtly remind consumers that good beer doesn’t need gimmicky ads or disingenuous marketing ploys. With their well-timed viral tweet, this underdog craft brewer proved that quality still reigns supreme in the world of beer.
While the Bud Light drama drags on, Bud Light’s competitor Yuengling got in on the act with a well-timed tweet.
One hour after Anheuser-Busch’s CEO tweeted a lengthy statement on Twitter to ease tensions, Yuengling’s small Pennsylvania-based brewery sent its own tweet that did not go unoticed by Americans.
Alongside a photo of its traditional lager staged in front of an American flag, the American beer company’s tweet read: “Yuengling, The Oldest Brewery In America. Independently Owned and Family Operated since 1829 because we make good beer.”
The tweet received a lot of support from fans, who viewed it close to five million times Wednesday morning.
After expanding to Kansas, Missouri, and Oklahoma in February 2023, the nation’s oldest brewery currently sells its products in 26 states.
Meanwhile, since Mulvaney’s partnership, Anheuser-Busch has lost more than $5 billion in value.
Yuengling’s viral tweet serves as a strong reminder that good beer speaks for itself. While some companies rely on shady tactics to push their products, this craft brewer is content to let their beer do the talking. Ultimately, it is up to each individual to choose which companies they support and which products they consume, but Yuengling’s tweet shows that they are more than worthy of consideration for any beer enthusiast.
