It seems like another major corporation has went broke after diving into the liberal agenda and social justice warrior nonsense. Anheuser-Busch, the makers of Budweiser and Bud Light, have made a major misstep by aligning themselves with a transgender influencer, resulting in a significant decline in sales. However, the company has come up with a new strategy to try and win back customers, and it involves pandering to military families. Will it work? Only time will tell, but it seems like Anheuser-Busch is desperate to save their free-falling beer sales. Let’s dive in.
Anheuser-Busch, the brewing giant known for its signature beers Budweiser and Bud Light, is still facing a major crisis more than a month after the company aligned itself with the controversial transgender influencer Dylan Mulvaney.
The company sent packs of Bud Light featuring Mulvaney’s face as part of a marketing campaign celebrating her first full year as an “out-and-proud trans woman.”
This move caused outrage amongst the conservative population who began boycotting Anheuser-Busch’s products in order to send a message to the company. As a result, the brewing company has had to hold a meeting at its St. Louis headquarters with distributors to discuss how to recover from the significant backlash they have received.
To try and win back conservative customers and regain their support, Anheuser-Busch has come up with a variety of initiatives. One such initiative is the redesign of Budweiser and Bud Light aluminum bottles. The new design features a camouflage print and “Folds of Honor” program images, which provide scholarships to the families of fallen and disabled American military service members and first responders. This is just the first step in a series of efforts the company plans to invest in this spring and summer.
The company’s marketing experts reportedly plan to discount the beer at retail stores and invest heavily in sports marketing. They also plan to incorporate the US military, country and western music, farmers, law enforcement, and first responders into their advertising campaigns to resonate with their conservative audience.
These efforts are crucial as the sales of Bud Light have plummeted since the Mulvaney incident. Nationwide retail sales of Bud Light sales dropped 23.6% compared to the same period last year, and this is only slightly worse than the 23.3% decline for the previous week ended April 29.
And, as noted by FOX Business, sales are down all across the country – not just limited to red states.
It is clear that the company’s association with controversial figures has significantly impacted its sales.
In contrast, rival beer brands, which are capitalizing on Anheuser-Busch’s loss of conservative customers, are taking advantage of Bud Light’s market share in the US, generating revenue of $4.8 billion last year.
It’s clear that Anheuser-Busch made a huge mistake by peddling gender ideology and sacrificing their company to the altar of political correctness. As a result, they are scrambling to come up with a new strategy to try and win back customers. While their temporary redesign of the Budweiser and Bud Light aluminum bottles and investment in sports marketing may make a small difference, it’s hard to overlook the fact that sales of their products continue to plummet. Unless they are willing to acknowledge that most Americans don’t want to be lectured to about social justice when cracking open a cold one, they will continue to lose market share to their rivals.
Let’s continue this conversation, in the comments below.