Dumping Bud Light: Mulvaney Fallout Drowns Sales in Steepest Drop Yet

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Hold the phone, America! Bud Light, that iconic brew once embraced by patriots, is in freefall! Why? Because the out-of-touch elites at Anheuser-Busch decided to trade blue-collar cheers for woke jeers, aligning themselves with transgender influencer Dylan Mulvaney. Now, the golden wave of Bud Light is receding faster than ever, as sales plummeted a jaw-dropping 26.8% in one week. An astonishing $20 billion has been drained from Anheuser-Busch’s coffers. Grab a seat and buckle up, as we unravel how a thirst for radical virtue signaling left Bud Light’s barrels bone dry.

It’s not just an alarming trend, it’s a full-blown revolt! The numbers speak loud and clear. The week ending June 10 was disastrous for Bud Light, as their sales took a 26.8% nosedive.

But wait – there’s more. This dismal performance was preceded by a nearly 25.7% drop the previous month. What could have caused this calamity? Simply put, it was Bud Light’s ill-conceived partnership with transgender influencer, Dylan Mulvaney, that kicked the hornet’s nest.

Don’t just take our word for it. Bump Williams, who heads his own consulting firm, stated, “This was a tough week for Bud Light and other beer brands.” You bet it was, Bump. But it’s not just Bud Light that’s getting kicked to the curb. Other stalwarts like Budweiser, Michelob Ultra, and Natural Light are feeling the sting of the people’s wrath too.

While the folks at Anheuser-Busch were busy plotting their next woke move, the heartbeat of America, the hardworking patriots, made their voice heard. From sea to shining sea, the nation’s rejection of Anheuser-Busch’s radical virtue signaling is evident. The same people who once raised a Bud Light to celebrate freedom are now dumping it down the drain.

Now let’s take a moment to talk about something inspiring. As Bud Light was falling off the beer wagon, Modelo Especial, the nation’s No. 2 beer, was basking in the sun. In fact, they saw a 5.7% increase versus a year earlier in the same week. Even more, in the previous week, they’d enjoyed a healthy 12.2% bump. Sure, Bud Light is still technically the No. 1 beer brand, but let’s be honest here: their lead is slipping fast.

For the week ending June 10, Bud Light sales dropped by an incredible 26.8%. If that doesn’t signal a rejection of their radical agenda, then what does? And what about Anheuser-Busch’s other brands? Well, the news isn’t any better for them. Sales of Budweiser were down 10%, while Natural Light was down 2.3%. Even Michelob Ultra, the nation’s No. 3 beer, saw a 2.4% dip.

At this rate, Bud Light might have to concede its throne to Modelo Especial. Although Williams predicts it’s “unlikely” for Modelo to clinch the No. 1 spot on a 52-week basis, we wonder if he’d accounted for Bud Light’s astonishing missteps. Indeed, the landscape may be shifting beneath Bud Light’s wobbly feet.

Yes, Bud Light is on the ropes, and it’s got nobody to blame but itself. Their radical alignment with Mulvaney did nothing more than alienate their loyal consumer base. Unfortunately, for Anheuser-Busch, it’s not just Bud Light that’s in hot water. Budweiser, Natural Light, and Michelob Ultra are also feeling the heat. And yet, they keep pushing their radical agenda, trying to be “hip with the kids.” But at what cost?

Finally, it’s important to mention the broader cultural impact of this fiasco. What started as a revolt in conservative, or “red” states, has begun spreading to more liberal, “blue” states. Indeed, beer experts have noted a ripple effect from this debacle, showing that common sense American values still have broad appeal, despite what the elites in their ivory towers might think.

In the final analysis, Bud Light’s calamitous sales plunge is a stark reminder of the power held by the everyday, hardworking Americans who once loved these beers. It’s clear evidence that pandering to the woke agenda isn’t a winning strategy, especially not for a beer giant like Anheuser-Busch. Rather, it’s a fast track to devastating losses and a damaged reputation. The people have spoken. They won’t stand for radical agendas being pushed through their beloved brands. Bud Light, it’s high time to swallow your own bitter medicine. The message from the American people is clear: Stick to brewing, not brokering politics.

Gary Franchi

Gary Franchi

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