Does a Social Credit Score or old-fashioned CIA plot lie behind the brewing storm of controversy surrounding Bud Light’s sudden recruitment of Dylan Mulvaney? Perhaps both? For over a week, Bud Light has been radio silent on their social media platforms, leaving many to speculate whether CEO Brendan Whitworth is just riding out this botched marketing campaign. Rumors are circulating that they are facing boycotts and a steep decline in sales – but is this really just a failed attempt at a more political approach to selling beer, or something more insidious? Could this be an elaborate scheme by former CIA agent turned Beer executive Whitworth? We can’t know for sure, but it does make you wonder… is this a CIA plot or just a failed attempt at selling beer?
Bud Light, one of America’s most iconic beer brands, has been suspiciously quiet online over the past week. What seems to be at the center of the controversy is its partnership with liberal activist Dylan Mulvaney, but what many don’t know is that the real cause of their woes may have something to do with their connection to a certain three-letter agency.
Could it be that this entire episode was a CIA plot to further divide Americans by way of Bud Light? Or perhaps this whole ordeal was just an overly elaborate and misguided attempt to boost beer sales? Either way, more questions are left unanswered than answers are given. Only time will tell if we are dealing with a genius master plan by sinister groups controlled by the federal government or mere coincidence.
This partnership has angered some of the brand’s most loyal customers, including country singer Travis Tritt and Kid Rock, who were reportedly so angry that they took matters into their own hands.
Despite Bud Light’s attempt to boost sales during March Madness with Mulvaney’s sponsorship, the partnership seems to be doing more harm than good to the brand. From boycott threats to the company’s radio silence on social media, it’s clear that the beer giant is in for a rough patch.
The controversy started when Bud Light announced their partnership with Mulvaney, an activist known for inflammatory rhetoric on social media. The association was meant to be a marketing ploy to boost beer sales during March Madness, a popular annual NCAA basketball tournament. However, the decision backfired spectacularly as it drew the ire of conservatives across the country.
Many conservatives took to social media to express their anger and disappointment with the brand.
Country singer Travis Tritt, for instance, was so incensed by the decision that he reportedly removed all the products from his tour bus.
Kid Rock, on the other hand, shot at several cases of Bud Light in a fit of rage.
The backlash was not limited to just these two celebrities. Social media users also expressed their displeasure with the brand.
Several former customers filmed themselves pouring the beer away, some even emptying their fridge of the product into bins.
One farmer decided to take his tractor out of the barn.
The negative press then snowballed out of control from there.
The furor further intensified when Mulvaney announced the contest that gave drinkers a chance to win $15,000, thus signaling further support of the brand. However, many conservative customers were not impressed by the promotion, expressing their dislike for the beer brand’s ‘progressive’ approach.
Despite the significant backlash, Bud Light continues to stand behind Mulvaney, with the VP even doubling down.
A brand’s spokesperson further added that Mulvaney is one of the hundreds of influencers that the company partners with.
They said, to be exact, a unique commemorative can was produced for fans and brand influencers like Dylan Mulvaney for personal milestones.
While the outrage over Bud Light’s association with Mulvaney highlights the deepening political divide in America, could the Central Intelligence Agency (CIA) be behind this entire ordeal? CEO Brendan Whitworth is a former CIA agent after all.
Brands like Bud Light are increasingly finding it difficult to remain marketable while some of their influencers dive into potentially controversial topics — and taking a liberal stance that may not sit well with conservatives. But though they may have thought they had a handle on avoiding such sticky situations, Bud Light has discovered that associating with someone as controversial as Mulvaney might have been a mistake. Is the CIA hiding something?
It’s the controversy that has everyone talking! Former CIA agent and Bud Light CEO, Brendan Whitworth, is at the center of a brewing debate after aligning himself with liberal activist Dylan Mulvaney. Though Brand Light had previously been embraced by conservative customers, their disapproval and boycott threats have become so loud that Bud Light hasn’t posted anything new on social media in over a week. Is this Covert Operation already over for Whitworth? The future of Bud Light certainly looks uncertain in a conservative-leaning market — despite its loyalty to Mulvaney so far — leaving many to wonder if this controversial choice was part of the larger plan from the CIA all along.
Let’s continue this conversation, in the comments below.