Transgender influencer Dylan Mulvaney’s appearance alongside Tony the Tiger at the 76th Tony Awards could signal a potential collaboration with Kellogg’s Frosted Flakes. However, such a partnership may ignite backlash from conservative communities, as Mulvaney’s participation in an LGBTQIA+ campaign earlier led to a significant loss in market value for Anheuser-Busch. Similar ventures by brands like Target and Nike have experienced negative financial consequences. Kellogg’s must weigh the potential impact on its conservative consumer base against involvement in social issues, and carefully consider the ramifications of aligning with a polarizing figure like Mulvaney.
